Why Not Wednesday: e.l.f. Daily Hydration Moisturizer

elf has been a beloved drug store brand of mine for quite some time. I remember in middle/high school my aunt emailed me about this website where all the makeup was only $1.00. Over the years, elf has grown so much as a company and introduced some amazing products. The best part- they are very affordable options. I was SO EXCITED when they announced they were releasing a skincare line! Skincare items tend to be more expensive than other beauty items, so I knew elf would have affordable options. Plus, I'm a skincare junkie...

I contemplated ordering online for quite some time. It would sit in my cart for weeks as I went back on forth whether or not to buy. While strolling through WalMart, I noticed a bunch of little yellow "new" tags in the skincare aisle. There... on the top shelf of course... was the entire elf skincare line. Why not? At first I opted to only buy the cleanser and daily moisturizer. I have a ton of target specific items at home, but I use daily cleanser and moisturizer like they are going out of style. I am always looking for great, daily options. (This blog is strictly about the moisturizer, but I will eventually follow-up about the cleanser.)

The website states it is lightweight, lightly scented. It's infused with a couple different items- first listed purified water, jojoba oil, aloe, and a couple others. It also lists antioxidantes- shea butter, grape and orange. My favorite part all elf skincare products are paraben, sulfate, and phthalates free.

I. Hate. This. Moisturizer.

1. I don't consider it lightweight. It sat very, very heavy on my face and refused to dry or sink in! One day I timed it... 43 minutes. That is unacceptable.

2. When it does decide to dry, it is sticky. My face felt tacky afterwards. I actually rewashed my face and applied a different moisturizer.

3. I really like elf, so I decided to give it another shot and apply makeup. Terrible, terrible mistake. I made it through primer and 1/4 foundation application. Again, I washed my face immediately.

4. Maybe it's my sensitive nose, but the smell is overwhelming.

5. Upon purchase, I was excited to see they took the time to include a pump! I hate squeeze bottles or jars. The first couple of pumps no product came out. I thought... okay this is typical for new pumps.  Nope. The pump is useless. There's no tube connected to the pump, so you have to shake hold upside down, pump it a million times, and repeat.

I feel bad for writing this because I really like elf products, but I would not recommend this one. Spend a little more and purchase one you love.

Jojoba, Aloe, Vitamin E and Cucumber

This lightweight, lightly scented moisturizer helps hydrate and nourish for glowing, healthy looking skin. Infused with Purified Water and skin-nourishing Jojoba, Aloe, Vitamin E and Cucumber to help soothe and protect the delicate skin area. Rich in antioxidants such as Shea Butter, Grape and Orange.

This lightweight, lightly scented moisturizer helps hydrate and nourish for glowing, healthy looking skin. Infused with Purified Water and skin-nourishing Jojoba, Aloe, Vitamin E and Cucumber to help soothe and protect the delicate skin area. Rich in antioxidants such as Shea Butter, Grape and Orange.